Companies that sponsor lgbtq events
How 15 major brands changed their approach to Pride Month this year
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- Pride Month events have seen a decrease in corporate support from brands like Mastercard and Nissan.
- President Trump's efforts to terminate DEI initiatives possess put pressure on companies' diversity efforts.
- With companies dropping their support of Event events, organizers are operating at a loss.
This Pride Month, "rainbow capitalism" no longer comes with a pot of gold.
The June celebrations that only a few years ago prompted corporations to display their brightest rainbow logos on social media, LGBTQ+-themed collections in storefronts, and extravagant floats at city parades have seen a decrease in corporate support amid President Donald Trump's crackdown on DEI initiatives.
A number of major brands have scaled back their apparent support of high-profile Pride Month events this year, while others are withdrawing their sponsorships entirely, even as their internal values stay the same. Some
The Top Ten Corporate Funders of LGBTQ Issues
Corporate funders have increased their investment in LGBTQ issues by more than fifteen fold in the last decade. Going from approximately $575,000 in 2003 to $8.7 million in 2012, corporate foundation support for LGBTQ issues has grown exponentially. Even though corporate funding constitutes a small portion of LGBTQ funding overall, at roughly 7 percent in 2012, it is growing at the fastest clip.
In 2012 the foremost 10 corporate funders of LGBTQ issues included:
- Wells Fargo Foundation – $3,562,008
- Levi Strauss & Co. Foundation – $1,710,000
- M.A.C. AIDS Fund – $964,239
- GE Foundation – $350,000
- Walmart Foundation – $281,500
- Otto Bremer Foundation – $275,000
- Alphawood Foundation – $195,000
- Greater Seattle Business Association – $182,000
- Macy’s Foundation – $139,444
- Verizon Foundation – $139,240
Still, according to the Committee Encouraging Corporate Altruism, corporations gave back more than $25 billion in 2013 – more than $20 million of which was some form of cash payment. At that rate, for every $100 corporations gave back, only 4 cents went to LGBTQ is
44 Companies Supporting the LGBTQ+ Community Every Day
Location: Boston, Massachusetts
Recruitment agencies of all sizes use Bullhorn’s software solutions to streamline their workflows and enable data-driven decision making. With more than 1,500 employees active across its international imprint, Bullhorn says it’s a “people-first company” that aims to deliver on its commitment to diversity and inclusion through initiatives that offer access to mentorship opportunities and mental health and wellness resources. In alignment with these actions, the company also has six employee resource groups, including the Pride ERG, which is dedicated to empowering the LGBTQ+ community.
Location: San Mateo, California
Achieve is a personal finance business that aims to serve its customers reach a stable financial future. Its Pride ERG champions an inclusive, supportive environment for LGBTQ+ team members and allies, and the company’s values of empathy, empathy and kindness drive everything it does, and a culture of collaboration, ethics and care span the entire org chart.
Location: Boston, Massachusetts
Liberty Mutual is a long-established presence in
Companies benefit from going that extra mile to support LGBTQ rights
Happy Pride Month! To celebrate we look back at LGBTQ-focused features from past isues of The Environment.
Companies help from going that extra mile to support LGBTQ rights, argues Philip Baldwin
EMPLOYEES WHO CAN be open about their sexuality or gender identity in the workplace are happier and more productive, so there is both a financial and moral imperative to motivate inclusion and diversity; water and environmental-management firms are no exception to this.
Yes, most larger companies have policies to show endorse for LGBTQ rights – but is this truly reflected in the company's ethos? When it comes to recruitment, for example, it is helpful to emphasise a company's commitment to equality and diversity in the job spec.
But you could advertise roles in mainstream LGBTQ publications, as many public-sector organisations already act. A responsible organization might also provide organisation-wide diversity teaching, rather than limit this to the human resources team, including a module on sexual orientation and gender culture.
If you are a large firm and you don't have an LGBTQ
71+ of our favorite Homosexual owned brands to endorse year round
Pride Month serves as a reminder of the progress made for LGBTQ+ representation worldwide, and is a exceptional opportunity to highlight LGBTQIA+ owned brands. Helping shoppers learn about these companies encourages support beyond the month of June, especially when visibility is more important than ever: Even though more than 50 years have passed since the Stonewall uprising, discriminatory anti-LGBTQ+ legislation, anti-LGBTQ+ detest and major companies rolling back their LGBTQ+ assist are rising at alarming rates.
“Queer entrepreneurs are going to look at the world differently because the world is not always a safe or benign place for us,” says Helen Russell, a co-founder of Equator Coffees. “Increased exposure for these brands can mean new allies, not just new customers.”
We spoke to Russell and several other LGBTQ+ entrepreneurs to learn more about the successes and challenges they face while running their companies. We also rounded up our favorite LGBTQ+ owned brands to shop from, and notable products we think you should know about.
SKIP AHEADBeauty brands |Clothing and accessories brands |Food and b